Base44
Everything built in — database, auth, hosting, email — so non-technical users ship apps in minutes.
Standout features
Base44’s pitch is zero external services: database, auth, hosting, email, SMS and AI are all native to the platform.
Worldwide search interest, indexed 0–100 · Google Trends.
Base44 is an all-in-one AI app builder — now part of Wix — that handles the entire backend for you.
- Founded in 2025 by Maor Shlomo; acquired by Wix in mid-2025 (~$80M).
- Everything is native: database, auth, hosting, email, SMS, image generation and AI.
- Reported 250,000+ users, strong with non-technical small businesses.
- Now also available as an app inside ChatGPT.
Base44 is a vertically integrated, no-external-services platform.
- Native database, authentication and hosting.
- Built-in email, SMS, image generation and AI queries.
- Workflow builder for business logic.
- Bootstrapped to scale before the Wix acquisition.
Freemium with a low entry price.
Base44 is for non-technical users who want it all handled.
- Non-coders building internal tools and portals.
- Small businesses wanting fast, simple apps.
- Anyone who values a fully managed backend.
- Developers who need code ownership and portability.
- Teams building client or production apps to migrate later.
No tool is perfect — the trade-offs to weigh:
- Backend lock-in — database, API and auth live on Base44’s infrastructure.
- Frontend-only export; the backend stays behind their SDK.
- Proprietary runtime, not portable standard code.
- Wix-ecosystem dependency adds platform risk.
- ✓Everything built in, zero setup
- ✓Extremely fast for non-coders
- ✓Low entry price
- ✓Large user base and templates
- ✓Workflow automation included
- ✕Significant backend lock-in
- ✕Frontend-only export
- ✕Proprietary stack
- ✕Wix-ecosystem dependency
Non-technical users praise Base44 for shipping working apps in minutes with nothing to configure. The serious, widely-flagged caveat is backend lock-in — your data and logic live on Base44’s infrastructure, with only frontend export available.
Base44 is an Israeli-founded AI app builder acquired by Wix in 2025.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.