Frase
Research, write and optimize SEO content from the SERP up.
Standout features
Frase analyzes the top search results, builds briefs, and helps you write and optimize content to rank — now for AI search too.
Worldwide search interest, indexed 0–100 · Google Trends.
Frase is an SEO-first content tool — strong on research and optimization (briefs, SERP analysis), with AI writing layered on top.
- Founded 2015 in Boston by Tomas Ratia & Cody Jacques.
- Analyzes top search results → briefs + topic scores.
- Acquired by Copysmith in 2022 (Copyrytr family).
- Now tracks AI-search visibility (AEO/GEO).
Frase shines at the research-and-optimize half.
- SERP analysis of top-ranking competitors.
- Auto-generated briefs and outlines.
- On-page optimization scoring.
- Newer AI-search visibility tracking.
Paid plans, with a trial.
Frase fits SEO-driven content work.
- SEO specialists and content strategists.
- Agencies building briefs at scale.
- Bloggers optimizing for rankings.
- People who want a general writing assistant.
- Anyone after long-form or creative drafting.
No tool is perfect — the trade-offs to weigh:
- Writing is weaker than the research.
- SEO-only focus.
- Split attention since the Copysmith acquisition.
- Drafts need editing before publishing.
- ✓Strong SERP research + briefs
- ✓On-page optimization scoring
- ✓Newer AI-search tracking
- ✓Good value for the research side
- ✓Established SEO brand
- ✕AI writing weaker than research
- ✕SEO-only focus
- ✕Split focus post-acquisition
- ✕Drafts need editing
SEO teams rely on Frase for fast SERP research and content briefs — the strongest part of the tool. The common critique is that its AI writing trails the research, and the draft needs editing. Sentiment is positive among SEO specialists and agencies.
Frase is a Boston SEO-content company founded by Tomas Ratia and Cody Jacques, now part of Copysmith.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.