Standout features
Hailuo is MiniMax’s text- and image-to-video model — quick, low-cost clips with standout physics and motion, plus a Director mode for camera control.
Worldwide search interest, indexed 0–100 · Google Trends.
Hailuo is MiniMax’s consumer video model — fast, affordable generation with standout physics and motion, a strong value pick among the heavyweights.
- By MiniMax — a Shanghai “AI Tiger”, IPO’d 2026.
- Hailuo 02 ranked near the top of public video benchmarks.
- Strong physics, fast renders, low cost per clip.
- Director mode + subject reference for consistency.
Hailuo leans on physics + speed.
- Text-to-video and image-to-video.
- Up to 1080p, clips up to ~10 seconds.
- Director mode: camera control, start/end frames.
- Subject reference keeps characters consistent.
Freemium; cheap paid plans.
Hailuo fits high-volume creators.
- Creators iterating fast on a budget.
- Image-to-video from product / character stills.
- Anyone after strong physics + motion.
- Teams needing native audio (Kling / Veo).
- Those avoiding China-based services.
No tool is perfect — the trade-offs to weigh:
- No native audio — add sound in post.
- Short clips (~10s).
- China-based service may concern some.
- Consistency varies run to run.
- ✓Standout physics + motion
- ✓Fast, low cost per clip
- ✓Strong image-to-video
- ✓Director mode + subject reference
- ✓Top-ranked on benchmarks
- ✕No native audio
- ✕Short clips (~10s)
- ✕China-based may concern some
- ✕Output varies run to run
Creators rate Hailuo as the value champion — standout physics, fast renders and the lowest cost per clip among the leading models, with strong image-to-video. The gripes are no native audio, short clips and run-to-run variance. Sentiment is very positive on price-to-quality.
Hailuo is the consumer video product of MiniMax, a Shanghai AI company.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.