Make
Design automations visually — with routers, filters and AI agents on a single canvas.
Standout features
Make’s scenario builder is the most expressive visual canvas in mainstream automation — routers, aggregators and iterators that Zapier’s linear model can’t match.
Worldwide search interest, indexed 0–100 · Google Trends.
Make is the most expressive visual automation builder for most teams.
- Formerly Integromat; headquartered in the Czech Republic, owned by Celonis.
- Visual scenario canvas with routers, aggregators and iterators — more expressive than linear Zaps.
- Added Make AI agents and the Maia assistant for natural-language scenario building.
- EU data center, GDPR and SOC 2 Type II — strong for European data needs.
Make’s edge is visual depth at a fair price.
- Routers, filters and iterators for real branching logic.
- 400+ AI app integrations and LLM connectors.
- Maia builds scenarios from plain English.
- EU-native compliance and data residency.
Freemium with operations-based pricing.
Make is for teams that want visual control without high cost.
- Ops and marketing teams building branching workflows.
- European teams needing EU data residency.
- Anyone who finds linear automations too limiting.
- Users who want the absolute largest app catalogue.
- Teams needing fully self-hosted infrastructure.
No tool is perfect — the trade-offs to weigh:
- Visual builder has a learning curve.
- Smaller app catalogue than Zapier.
- Native AI-agent features are still maturing.
- Operation counting can be unintuitive at first.
- ✓Most expressive visual builder
- ✓Operations pricing is fair
- ✓EU-native & GDPR compliant
- ✓New AI agents + Maia
- ✓Backed by Celonis
- ✕Learning curve on the canvas
- ✕Fewer apps than Zapier
- ✕AI agents still maturing
- ✕Operation counting confuses at first
Make wins praise for its visual depth — routers, iterators and branching logic that linear tools can’t express — at pricing that often beats Zapier at medium volume. The common note is the canvas has a learning curve and the app catalogue is smaller.
Make (formerly Integromat) is an EU-native automation platform headquartered in the Czech Republic and owned by enterprise software company Celonis.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.