Metricool
Schedule, analyse and track competitors — with analytics most tools charge extra for.
Standout features
Metricool’s pitch is the most features per dollar: scheduling plus genuinely strong analytics and competitor tracking, much of it available even on the free plan.
Worldwide search interest, indexed 0–100 · Google Trends.
Metricool is the analytics-first scheduler with the best free plan.
- Offers one of the most generous free tiers in the market, including analytics.
- Competitor tracking and ad management come built in.
- Brand-based workspaces keep multiple clients organised.
- Affordable paid tiers — Starter around $22/mo, Advanced $54.
Metricool’s edge is analytics for the price.
- Reporting usually reserved for premium tools.
- Competitor benchmarking.
- Ad-campaign management.
- SmartLinks link-in-bio.
Generous free plan plus cheap tiers.
Metricool is for analytics-focused marketers.
- Data-driven creators and marketers.
- Small teams wanting reporting cheaply.
- Anyone managing ads alongside organic.
- Teams needing deep social listening.
- Those wanting heavy engagement/inbox tools.
No tool is perfect — the trade-offs to weigh:
- Engagement/inbox features are lighter.
- No deep social listening.
- Interface packs a lot in.
- AI features are basic versus AI-first tools.
- ✓Best free plan for analytics
- ✓Competitor tracking built in
- ✓Ad management included
- ✓Brand workspaces
- ✓Excellent value
- ✕Lighter engagement tools
- ✕No deep listening
- ✕Dense interface
- ✕Basic AI
Data-minded marketers pick Metricool because it bundles genuinely strong analytics and competitor tracking — much of it free — with scheduling and ad management. The common note is that engagement and listening features are lighter than dedicated tools.
Metricool is an analytics-first social scheduler with a generous free plan, known for strong reporting and competitor tracking.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.