Picsart
A full photo/video editor with AI baked throughout.
Standout features
Picsart is a cross-platform photo and video editor — templates, layers and a deep set of AI tools (image generation, background removal, effects) across web and mobile.
Worldwide search interest, indexed 0–100 · Google Trends.
Picsart is a full photo/video editing platform with generative AI woven throughout — not a pure generator, but a complete creative toolbox.
- Founded 2011 in Yerevan, Armenia; HQ now Miami.
- 150M+ monthly active users; first Armenian unicorn.
- AI image gen, background removal, effects + templates.
- ~$195M raised (SoftBank Vision Fund 2 + more).
Picsart pairs editing with AI generation.
- Text-to-image generation in-app.
- AI background remove / replace, object removal.
- Layers, templates, collage, video editing.
- API / SDK for partners.
Free tier; cheap paid plans.
Picsart fits everyday creators.
- Social media + content creators.
- SMBs needing quick edits + visuals.
- Anyone wanting editing + AI in one app.
- Artists chasing the best raw generation (Midjourney).
- Pros needing a dedicated desktop editor.
No tool is perfect — the trade-offs to weigh:
- Best AI features are paywalled.
- Raw image quality trails dedicated generators.
- Feature-packed — can feel cluttered.
- Billing complaints appear in reviews.
- ✓Editing + AI in one app
- ✓One-tap background tools
- ✓Templates, layers, video
- ✓Cross-platform
- ✓Affordable paid tier
- ✕Best AI features paywalled
- ✕Raw quality trails generators
- ✕Can feel cluttered
- ✕Billing complaints in reviews
Creators like Picsart as an all-in-one editor where AI tools sit alongside layers, templates and video — background removal is a favourite. The gripes are that the best AI features are paywalled and the app can feel cluttered. Sentiment is positive for everyday content work.
Picsart is an Armenian-founded editing platform, now headquartered in Miami.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.