Recraft
The design-first generator that makes real, editable vectors.
Standout features
Recraft is built for designers — it generates both raster images and true editable vectors (SVG), with brand-style controls and strong in-image text.
Worldwide search interest, indexed 0–100 · Google Trends.
Recraft is a design-first generative platform — uniquely able to produce true editable vectors (SVG) alongside raster, with strong brand control.
- Founded 2022 by Anna Veronika Dorogush (co-creator of CatBoost).
- Generates raster AND true vector (SVG) — rare among AI tools.
- Recraft V3 topped image-quality benchmarks (2024).
- 4M+ users; $42M raised (Accel, Khosla, Nat Friedman).
Recraft is tuned for professional design.
- Raster + infinitely-scalable vector output.
- Brand style sets + colour control.
- Strong in-image text fidelity.
- Mockups, upscale, vectorize, background removal.
Free tier (public); cheap paid plans.
Recraft fits professional design.
- Professional designers + brand teams.
- Anyone needing editable vector output.
- Marketers producing on-brand assets.
- Pure-art / photoreal users (Midjourney / GPT Image).
- Casual users wanting a simple generator.
No tool is perfect — the trade-offs to weigh:
- Vectors sometimes need cleanup (anchor points).
- Free images are public.
- Complex compositions can be inconsistent.
- Designer-oriented — a learning curve for casuals.
- ✓True editable vector (SVG) output
- ✓Brand-style consistency controls
- ✓Strong in-image text
- ✓Full design toolkit
- ✓Topped quality benchmarks
- ✕Vectors can need cleanup
- ✕Free images are public
- ✕Inconsistent on complex scenes
- ✕Learning curve for casuals
Designers love that Recraft outputs real editable vectors and holds a brand style across a set — things most AI generators can’t do — plus accurate in-image text. The gripes are occasional vector cleanup and public free-tier images. Sentiment is strongly positive among professional designers.
Recraft is a design-first platform founded by Anna Veronika Dorogush, co-creator of CatBoost.
Company figures are drawn from public disclosures and reputable trackers (gathered Jun 2026). User and revenue numbers are estimates and move fast.
Pick up to two other coding tools to see them head-to-head on the same rubric.